The e-Book Market
An e-book (short for electronic book, also written eBook or ebook) is an electronic text that forms the digital media equivalent of a conventional printed book.
The e-book market has experienced 60% annual growth over the past six years, and is expected to grow exponentially going forward. People enjoy the convenience and eco-friendly aspects of e-books compared with printed matter.
Consumers are increasingly accessing more of their news, literature, and other content via their mobile devices, particularly smart-phones. Also, they are consolidating their activities on a single mobile device, including communications (phone, email, sms), reading, gaming, and browsing. Therefore, smart-phones are gaining a greater percentage of overall mobile phone sales each year, and will likely be the preferred platform for accessing and reading content, in the U.S. and abroad.
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